Realtime Media Made Social

When Search Meets Web Usability
Average Rating: 5.0
Price: $19.79
Author: Shari Thurow
Manufacturer: New Riders Press
ISBN13: 9780321605894
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Whether a novice or a seasoned designer, a hobbyist or commercial manager, WebPlus has something to offer everyone, resulting in amazing websites without the headaches - and without breaking the bank. This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply. “Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.” —Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc. “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.” —Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. BONUS DVD Packed with Tools and Resources DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Foreword xxv Preface xxvii Acknowledgments xxi Part 1: The Basics of Search Marketing 1 Chapter 1: Why Search Marketing Is Important…and Difficult 3 Chapter 2: How Search Engines Work 31 Chapter 3: How Search Marketing Works 57 Chapter 4: How Searchers Work 81 Part 2: Develop Your Search Marketing Program 101 Chapter 5: Identify Your Web Site’s Goals 103 Chapter 6: Measure Your Web Site’s Success 119 Chapter 7: Measure Your Search Marketing Success 143 Chapter 8: Define Your Search Marketing Strategy 171 Chapter 9: Sell Your Search Marketing Proposal 199 Part 3: Execute Your Search Marketing Program 227 Chapter 10: Get Your Site Indexed 229 Chapter 11: Choose Your Target Keywords 267 Chapter 12: Optimize Your Content 293 Chapter 13: Attract Links to Your Site 337 Chapter 14: Optimize Your Paid Search Program 383 Chapter 15: Make Search Marketing Operational 447 Part 4: Beyond Search Marketing 477 Chapter 16: Explore New Media and Social Media 479 Chapter 17: Optimize Your Web Site Search 505 Chapter 18: What’s Next? 533 Glossary 551 Index 583
WebPlus X2 Website Maker
Average Rating: 3.5
Price: $74.99
Manufacturer: Serif
UPC: 703115681781
WebPlus X2 is Serif's outstanding Vista certified web design marvel. Award-winning, versatile, powerful and easy-to-use, it is perfect for making engaging, professional-looking sites.
With smart web gadgets, integrated e-commerce with partners including PayPal, support for YouTube, podcasts and Flash content, plus easy design and on-screen help, WebPlus X2 is ideal for any business or organization looking to create its own website.
Don't be daunted by designing a site--with 30 professionally-designed templates to choose from, there's plenty to inspire you or help achieve speedy results.
WebPlus X2 provides an easy approach to web design, with integrated e-commerce wizards, support for engaging YouTube content, podcasts and Flash animations--and all with no need to learn HTML.
WebPlus X2 makes it quick and painless to produce professional-looking sites featuring interactive forums and blogs, polished animated photo galleries, podcasts and cool YouTube videos, Flash animations, secure password-protected pages, easy e-commerce sites with partners including PayPal, and much more, with handy on-screen help to guide you every step of the way.
Web Search Magnet
Average Rating: 5.0
Price: $25.95
Director: Absolute Digital
Manufacturer: Absolute Digital Media Studio
UPC: 885444191954
From the author of Web Traffic Magnet, this video is also designed for those who are new to "Search Engine Optimization", or "SEO" for short. It explains exactly what the most important factors are in driving traffic to your website and how you can make them work for you.
Search engines WANT your website, your product and your service to be found by people looking for a solution like yours, but most website owners don't know how to take advantage of this.
How do search engines match search words with the contents of websites? What parts of my website are most important for driving traffic?
Thankfully, it's not rocket science. In fact, probably 80% of the influence of how a web page appears on Page One of search results is covered by a mere seven or so factors.
In this one hour video, Internet expert and author Liam Scanlan walks you through the easiest - and most profitable - improvements you can make to your website. Before the day is out, you can boost your website attractiveness to search engines by an order of magnitude.
You don't have to be a software engineer to understand and take advantage of this video. In fact, it was designed for the non-technical business owner who doesn't have a lot of time to invest in elaborate website changes.
You can make the changes yourself, or you can pass them on to your webmaster to make them for you. Either way, you are on your way to increased traffic to your website.
Smith & Wesson CKSUR4C Bullseye Search and Rescue 11.75" Fixed Blade in Urban Camo Powder Coat
Price: $48.00
Manufacturer: Smith & Wesson
UPC: 028634892839
440C Titanium powder coated blade
440C Steel handle
11.75" overall length
Includes sheath and sharpener
The knife has a buffalo horn handle. The blade length is 4.00 inches, overall length is 8.38 inches. The blade is 44OC steel, weighs 11.1 ounces, and includes leather sheath.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Average Rating: 4.5
Price: $34.64
Author: Mike Moran
Manufacturer: IBM Press
ISBN13: 9780136068686
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR